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UNCOVER YOUR
BRAND ARCHETYPES
ARE YOU
The Magician?
Before
You
Brand
ARE YOU
The Sage?
ARE YOU
The Warrior?
Know
Who
You Are
ARE YOU
The Ruler?
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PUSH BOUNDARIES /
MOVE HEARTS /
SHAKE THE WORLD /
Identity First.
Aesthetics Second.
The vibe hits different when it’s rooted in who you are. Uncover your brand’s archetype and build from a place of truth, not trends. Your brand should be unmistakably yours!
My clients love this exercise!
GEORDEE MAE CORPUZ /
TRANSFORMATIONAL COACH
The archetype exercise surprised me. I would have never thought I could bring out playfulness in my brand! Coaching is serious work but knowing I could hyper-lean into me, was surprising in a good way.
MORGAN VIEN /
FOUNDER, DESIGNER & STRATEGIST
The archetypes were hella accurate! The colors, the attributes, it was dope. I was impressed! And it was beautiful, I loved the vibe.
ALEJANDRA MOJICA /
EVENT PLANNER
My archetypes are both SPOT ON!! Both with me as a person and in the brand I want to communicate. It was like reading a horoscope for myself as a brand.
OLETTA REED /
CEO & OWNER
The archetype exercise was so cool. Someone else I worked with attempted but wasn’t as robust and felt almost templated. Yours felt bespoke. Getting the essence of me and the company and making that right blend was exceptional.
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THE 12 BRAND x ARCHETYPES
Before you brand,
know who you are.
Click on each archetypes below to learn more or take the quiz to uncover yours.
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UNAPOLOGETIC BRANDS FOR UNAPOLOGETIC HUMANS
FOR FOUNDERS ROOTED IN UNSHAKABLE VALUES
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Brand strategy, branding design, and website design for women of color entrepreneurs, founders, leaders and BIPOC-led organizations in the Bay Area and beyond.
Latina-Owned / Veteran-Owned
© Donaji Mejia 2025
UNEARTH YOUR MAGIC / PROCLAIM YOUR BRAND POWER * UNEARTH YOUR MAGIC / PROCLAIM YOUR BRAND POWER * UNEARTH YOUR MAGIC / PROCLAIM YOUR BRAND POWER *
