Uncover your brand’s archetype to proclaim your brilliance with confidence and create a brand identity that is undeniably yours. How should your brand behave? How should it sound, act, and speak? How should you connect with your audience? Standing out begins by looking in to uncover your brand’s archetype to get clear on your uniqueness and on what makes you different, what makes you YOU.

Take the quiz as your first step to stand proudly in your own unique power.

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MY CLIENTS LOVE THIS EXERCISE.
SEE WHAT THEY'RE SAYING!

The archetype exercise surprised me. I would have never thought I could bring out playfulness in my brand! Coaching is serious work but knowing I could hyper-lean into me, was surprising in a good way.

—GEORDEE MAE CORPUZ

The archetype exercise was so cool. Someone else I worked with attempted but wasn’t as robust and felt almost templated. Yours felt bespoke. Getting the essence of me and the company and making that right blend was exceptional.

—OLETTA REED

These [archetypes] are both SPOT ON!! Both with me as a person and in the brand I want to communicate. It was like reading a horoscope for myself as a brand. 

—ALEJANDRA MOJICA

The 12 Brand Archetypes

The Magician

The Revolutionary

The Warrior

The Entertainer

The Nurturer

The Seeker

The Sage

The Realist

The Innocent

The Ruler

The Creator

The Romantic

STAND IN YOUR POWER