ABOUT—

2023

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Brand Strategy
Visual Identity
Collateral

CLIENT'S CHALLENGE—

Oletta was struggling developing a brand identity that represented Stage Voyager as the unique experience she had set out to provide. She wanted to look more professional and future-forward and was unable to execute that herself and even through other past collaborations.

01.

Create a brand identity that represents the essence of Stage Voyager and stands out amongst competitors.

02.

Launch the Stage Voyager platform with a brand identity that feels energetic and exciting and stands the test of time.

03.

Get the brand out there in order to create excitement for fans to find music and for artists to sign up and play live shows. 

THE SOLUTION—

After looking at the competition, it was clear that many have attempted to take the online live streaming performance challenge yet have failed. While they mainly focused on the musician's experience and have taken the user experience of the fans for granted, it left a big opportunity for Stage Voyager to take advantage of. 

Stage Voyager is an online live performance platform for musicians, comedians, and dancers, to stream their live shows from anywhere.

For fans, Stage Voyager provides a seamless and intuitive user experiece that allows them to find new artists, purchase tickets, search for shows, and more. 

The goal is to intrigue the target audience's curiosity into learning more about Stage Voyager. Therefore, the brand identity needed to feel modern, forward-thinking, timeless, and sophisticated so it can be inviting and interesting to the target audience, one that is used to living in this tech-informed world we now live in.

KEYWORDS—

Based on the brand's archetype (the Magician) as well as the brand's attributes, we created a color palette that is vibrant, energetic, and bold.

YELLOW 

#FFFF00 

PINK 

#FF00B5 

GREEN

#00EF9B 

PURPLE

#9610FF

BLACK

#000000

LOGO—

The logo was inspired the previous logo Oletta had created. We took the same concept of the stage lights but simplified it and gave it a more modern look, that also feels in par with other tech-driven companies.

ORIGINAL LOGO—

The new concept came from one single stage spotlight which simplified, looks like the letter "A" without the crossbar. From there, we added a gradient also representative of the many colorful lights we see on stage. This simplified "A" luckly sits perfectly in the middle of the word, bringing more visual interest to this shape.

The symbol and letter "A" also is an abstract arrow pointing upward. It represents Stage Voyager's mission to empower artists to increase their revenue and have a sustainable career doing what they love to do. The gradient symbolizes the spectrum of opportunities an artist can attain with online live streaming vs the challenges of performing in only local shows.

LOGOS & SYMBOLS—

TYPOGRAPHY—

The brand uses one single typeface to keep things simple, modern, and timeless. All weights are used intentionally to create a cohesive visual identity.