A community for Black, Indigenous, Women of Color Entrepreneurs on a journey toward healing, restoration, and shared prosperity.
SERVICES /
Brand Strategy
Branding Design
Web Design
Collateral
ABOUT /
Black Woman-Owned
Oakland, CA
OVERVIEW /
Since 2016, Just BE has been a vital support hub for Black women entrepreneurs in the Bay Area. In 2023, founder Hope unveiled a bold new vision—one that called for a complete brand overhaul to better reflect the community’s future and evolving mission.
Since 2016, Just BE has been a vital support hub for Black women entrepreneurs in the Bay Area. In 2023, founder Hope unveiled a bold new vision—one that called for a complete brand overhaul to better reflect the community’s future and evolving mission.
CHALLENGE /
To honor the legacy of Just BE while refreshing the brand to resonate with longtime members and attract a new wave of women ready to become a community member.
To honor the legacy of Just BE while refreshing the brand to resonate with longtime members and attract a new wave of women ready to become a community member.
To honor the legacy of Just BE while refreshing the brand to resonate with longtime members and attract a new wave of women ready to become a community member.
APPROACH /
Our goal was to breathe new life into Just BE as it stepped into its next chapter. We leaned into the vibrant spirit of the community, crafting a brand that radiates joy, authenticity, and depth.
We positioned Just BE as a space that embraces play and healing with the same intensity as growth and transformation. The final identity is bold, fun, and welcoming—anchored in purpose. A rich mix of vibrant colors, dynamic shapes, and playful patterns mirrors the unique energy of the community. With a flexible system of brand assets, Just BE is set to evolve while staying true to its roots across every touchpoint.
Our goal was to breathe new life into Just BE as it stepped into its next chapter. We leaned into the vibrant spirit of the community, crafting a brand that radiates joy, authenticity, and depth.
We positioned Just BE as a space that embraces play and healing with the same intensity as growth and transformation. The final identity is bold, fun, and welcoming—anchored in purpose. A rich mix of vibrant colors, dynamic shapes, and playful patterns mirrors the unique energy of the community. With a flexible system of brand assets, Just BE is set to evolve while staying true to its roots across every touchpoint.
Our goal was to breathe new life into Just BE as it stepped into its next chapter. We leaned into the vibrant spirit of the community, crafting a brand that radiates joy, authenticity, and depth.
We positioned Just BE as a space that embraces play and healing with the same intensity as growth and transformation. The final identity is bold, fun, and welcoming—anchored in purpose. A rich mix of vibrant colors, dynamic shapes, and playful patterns mirrors the unique energy of the community. With a flexible system of brand assets, Just BE is set to evolve while staying true to its roots across every touchpoint.
IMPACT /
With a renewed brand and clear vision, Just BE has reconnected with its community, launched new programming, secured funding, and introduced monthly events that foster meaningful, community-based engagement.
With a renewed brand and clear vision, Just BE has reconnected with its community, launched new programming, secured funding, and introduced monthly events that foster meaningful, community-based engagement.
With a renewed brand and clear vision, Just BE has reconnected with its community, launched new programming, secured funding, and introduced monthly events that foster meaningful, community-based engagement.
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Sometimes the most transformative thing you can do is Just BE.
JUST BE
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Sometimes the most transformative thing you can do is Just BE.
JUST BE
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Sometimes the most transformative thing you can do is Just BE.
JUST BE
ORIGINAL LOGO
ORIGINAL LOGO
NEW LOGO
The final result is a custom logo that takes a stance. While the bold font looks strong it is also friendly and inviting. With a much curvier and feminine look, it speaks to the brand's audience, playfulness, and unapologetic values.
The final result is a custom logo that takes a stance. While the bold font looks strong it is also friendly and inviting. With a much curvier and feminine look, it speaks to the brand's audience, playfulness, and unapologetic values.
The final result is a custom logo that takes a stance. While the bold font looks strong it is also friendly and inviting. With a much curvier and feminine look, it speaks to the brand's audience, playfulness, and unapologetic values.
The final result is a custom logo that takes a stance. While the bold font looks strong it is also friendly and inviting. With a much curvier and feminine look, it speaks to the brand's audience, playfulness, and unapologetic values.
HOMEPAGE BEFORE & AFTER
Use your cursor to move the white bar in the center of the image below and view the before and after of the home page.
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CLIENT
Testimonial
OAKLAND
California
HOPE HENSON-LEHMAN
CO-FOUNDER & EXECUTIVE DIRECTOR, JUST BE
Donajà help us find ourselves and remind us of who we are.
HOPE HENSON-LEHMAN
Co-Founder & Executive Director
Website âž”
I wanted a refresh in visuals but I got so much more. The strategy process helped me get me in depth and clear on the brand voice, our customers, how we’re going to speak to them. The strategy work is invaluable, it’s priceless—every business owner needs to be able to communicate what they do very clearly and that’s going to be beneficial not just for the branding but also for marketing, fundraising, everything.
The biggest impact has been affirming Just BE and bringing it to life. Donajà help us find ourselves and remind us of who we are. Through the strategy, she reflected back and clarifyed, making me be better. I also really love how the website turned out and how beautiful it is. It makes me look like we’re serious about the work we’re doing.
+ CASE
STUDIES +
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LET'S WORK
TOGETHER
READY TO PUSH BOUNDARIES,
MOVE HEARTS, & SHAKE THE WORLD?
Get Started with
The Brand Magic
Workshop
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UNAPOLOGETIC BRANDS FOR UNAPOLOGETIC HUMANS
FOR FOUNDERS ROOTED IN UNSHAKABLE VALUES
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Brand strategy, branding design, and website design for women of color entrepreneurs, founders, leaders and BIPOC-led organizations in the Bay Area and beyond.
Latina-Owned / Veteran-Owned
© Donaji Mejia 2025
