A transformational coach guiding emerging leaders of color to step into their power to become the new guides of a movement towards liberation.
SERVICES /
Brand Strategy
Branding Design
Web Design
ABOUT /
Woman of Color Owned
Oakland, CA
OVERVIEW /
Geordee is a transformational coach supporting emerging Black and Indigenous leaders of color to step fully into their power and lead movements toward collective liberation. After building her business solo, she was ready to clarify her voice, define her niche, and be known for the transformative impact she creates.
CHALLENGE /
Although deeply committed to her vision, Geordee felt stuck navigating the brand-building process alone. She needed guidance to articulate who she is, what she offers, and who she serves—and to create a brand that could carry her message with clarity and heart.
Although deeply committed to her vision, Geordee felt stuck navigating the brand-building process alone. She needed guidance to articulate who she is, what she offers, and who she serves—and to create a brand that could carry her message with clarity and heart.
Although deeply committed to her vision, Geordee felt stuck navigating the brand-building process alone. She needed guidance to articulate who she is, what she offers, and who she serves—and to create a brand that could carry her message with clarity and heart.
APPROACH /
We grounded the strategy in Geordee’s personal journey and her powerful “why,” positioning her as a guide who has lived the work and now supports others in healing and rising. The brand centers her empathy, credibility, and hope-filled presence—so that potential clients feel seen, inspired, and ready to grow.
Visually, the identity captures Geordee’s vibrant spirit with a bold yet balanced palette—grounded in earth tones and pops of color to reflect energy, joy, and groundedness. A geometric, approachable typeface and playful iconography express her core values: belonging, connection, playfulness, freedom, and purpose.
The final brand is warm, clear, and full of life—just like Geordee—and invites new leaders to begin their own transformative journeys with her guidance.
We grounded the strategy in Geordee’s personal journey and her powerful “why,” positioning her as a guide who has lived the work and now supports others in healing and rising. The brand centers her empathy, credibility, and hope-filled presence—so that potential clients feel seen, inspired, and ready to grow.
Visually, the identity captures Geordee’s vibrant spirit with a bold yet balanced palette—grounded in earth tones and pops of color to reflect energy, joy, and groundedness. A geometric, approachable typeface and playful iconography express her core values: belonging, connection, playfulness, freedom, and purpose.
The final brand is warm, clear, and full of life—just like Geordee—and invites new leaders to begin their own transformative journeys with her guidance.
We grounded the strategy in Geordee’s personal journey and her powerful “why,” positioning her as a guide who has lived the work and now supports others in healing and rising. The brand centers her empathy, credibility, and hope-filled presence—so that potential clients feel seen, inspired, and ready to grow.
Visually, the identity captures Geordee’s vibrant spirit with a bold yet balanced palette—grounded in earth tones and pops of color to reflect energy, joy, and groundedness. A geometric, approachable typeface and playful iconography express her core values: belonging, connection, playfulness, freedom, and purpose.
The final brand is warm, clear, and full of life—just like Geordee—and invites new leaders to begin their own transformative journeys with her guidance.
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Awaken your intuition and step fully into your power.
GEORDEE MAE CORPUZ
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Awaken your intuition and step fully into your power.
GEORDEE MAE CORPUZ
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CLIENT
Testimonial
OAKLAND
California
GEORDEE MAE CORPUZ
TRANSFORMATIONAL COACH
Donají presents what building a brand means—it's about claiming the who I am and what I’m doing in this world.
GEORDEE MAE CORPUZ
Transformational Coach
View Case Study ➔
The biggest impact I've had is that now I'm telling my story. The copy and messaging—it makes me feel like I am who I want to be as a coach. It makes it so much easier to talk about it with my people. All of these things were in hiding and seeing them now on the site gives me freedom to just own it. I've been trying to find my voice through my writing and this process has really helped me with that.
Through our time together, I saw what I deeply want in what she reflects back. It’s not about creating the end product but more about what we actually want to manifest through it. So I love how she focuses on the branding process around my goals because when I look back at those goals now, that’s exactly what I’m starting to accomplish. And this process helped put that in motion.
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READY TO PUSH BOUNDARIES,
MOVE HEARTS, & SHAKE THE WORLD?
Get Started with
The Brand Magic
Workshop
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UNAPOLOGETIC BRANDS FOR UNAPOLOGETIC HUMANS
FOR FOUNDERS ROOTED IN UNSHAKABLE VALUES
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Brand strategy, branding design, and website design for women of color entrepreneurs, founders, leaders and BIPOC-led organizations in the Bay Area and beyond.
Latina-Owned / Veteran-Owned
© Donaji Mejia 2025
