At the time, Yates Creative had no online presence, and its identity was still closely tied to Marrion alone. The challenge was to build a brand that could stand independently, clearly communicate its values, and create a foundation for future growth—including a small team and aligned clients.

At the time, Yates Creative had no online presence, and its identity was still closely tied to Marrion alone. The challenge was to build a brand that could stand independently, clearly communicate its values, and create a foundation for future growth—including a small team and aligned clients.

At the time, Yates Creative had no online presence, and its identity was still closely tied to Marrion alone. The challenge was to build a brand that could stand independently, clearly communicate its values, and create a foundation for future growth—including a small team and aligned clients.

Through strategy workshops, we clarified Yates Creative’s positioning: serving mission-driven nonprofits and POC-led small businesses through inclusive, story-centered communications. We grounded the brand in its “why,” ensuring that every part of the messaging reflected its commitment to liberation, representation, and community impact.

Visually, we crafted an identity that balances boldness with warmth—pairing high-contrast typography with a vibrant, earthy palette and playful geometric patterns, reminiscent of African patterns to honoring Marrion's cultural background. The look is confident and distinctive, while still feeling approachable and deeply human.

Through strategy workshops, we clarified Yates Creative’s positioning: serving mission-driven nonprofits and POC-led small businesses through inclusive, story-centered communications. We grounded the brand in its “why,” ensuring that every part of the messaging reflected its commitment to liberation, representation, and community impact.

Visually, we crafted an identity that balances boldness with warmth—pairing high-contrast typography with a vibrant, earthy palette and playful geometric patterns, reminiscent of African patterns to honoring Marrion's cultural background. The look is confident and distinctive, while still feeling approachable and deeply human.

Through strategy workshops, we clarified Yates Creative’s positioning: serving mission-driven nonprofits and POC-led small businesses through inclusive, story-centered communications. We grounded the brand in its “why,” ensuring that every part of the messaging reflected its commitment to liberation, representation, and community impact.

Visually, we crafted an identity that balances boldness with warmth—pairing high-contrast typography with a vibrant, earthy palette and playful geometric patterns, reminiscent of African patterns to honoring Marrion's cultural background. The look is confident and distinctive, while still feeling approachable and deeply human.

Beyond design, the strategy process helped Marrion streamline internal systems, clarify service offerings, and map out a plan for long-term growth. Yates Creative now has a cohesive brand and online presence that invites aligned clients, collaborators, and future team members into its vision—with clarity, confidence, and purpose.

Beyond design, the strategy process helped Marrion streamline internal systems, clarify service offerings, and map out a plan for long-term growth. Yates Creative now has a cohesive brand and online presence that invites aligned clients, collaborators, and future team members into its vision—with clarity, confidence, and purpose.

Beyond design, the strategy process helped Marrion streamline internal systems, clarify service offerings, and map out a plan for long-term growth. Yates Creative now has a cohesive brand and online presence that invites aligned clients, collaborators, and future team members into its vision—with clarity, confidence, and purpose.