A cocktail brand elevating your drinking experience through nostalgic flavors that honor and celebrate the Black Diaspora.
SERVICES /
Brand Strategy
Branding Design
Collateral
ABOUT /
Black & Queer-Owned
Women-Owned
Oakland, CA
OVERVIEW /
WildSeed is a cocktail brand rooted in flavor, memory, and heritage—created for adventurous spirits seeking deeper connection. Designed to celebrate the Black Diaspora, WildSeed offers a nostalgic, elevated drinking experience that stirs the senses and honors ancestral joy.
Co-founders Saa’un and Sadé had a clear vision for their brand’s impact—but needed support bringing their rich, multidimensional story to life through cohesive visuals and messaging.
*Project not launched. This case study shows what the brand could have been.
CHALLENGE /
The challenge was translating WildSeed’s layered symbolism and meaning into a brand identity that captured both the depth and magic behind it. With so many intentional ideas, they needed help shaping a brand that felt soulful, sensory, and accessible—one that could engage future customers, reflect its roots, and spark emotional connection from the very first glance.
Their goals included establishing a brand identity that exudes energy and intention, building trust and credibility, and creating momentum for their soft launch through local pop-ups and community events.
The challenge was translating WildSeed’s layered symbolism and meaning into a brand identity that captured both the depth and magic behind it. With so many intentional ideas, they needed help shaping a brand that felt soulful, sensory, and accessible—one that could engage future customers, reflect its roots, and spark emotional connection from the very first glance.
Their goals included establishing a brand identity that exudes energy and intention, building trust and credibility, and creating momentum for their soft launch through local pop-ups and community events.
The challenge was translating WildSeed’s layered symbolism and meaning into a brand identity that captured both the depth and magic behind it. With so many intentional ideas, they needed help shaping a brand that felt soulful, sensory, and accessible—one that could engage future customers, reflect its roots, and spark emotional connection from the very first glance.
Their goals included establishing a brand identity that exudes energy and intention, building trust and credibility, and creating momentum for their soft launch through local pop-ups and community events.
APPROACH /
We grounded the strategy in storytelling—clarifying WildSeed’s purpose, inspiration, and the unique gap it fills in the market. Every element of the brand was crafted to feel immersive, meaningful, and magical—from the logo and visual symbols to the tone of voice and product experience.
The identity embraces alchemy and nostalgia, blending modern typography with symbolic elements like stars, moons, and hands to evoke ritual, roots, and wonder.
More than just a cocktail brand, WildSeed is a celebration of ancestral memory, connection, joy, and cultural exploration—inviting people on a journey that’s as soulful as it is flavorful.
We grounded the strategy in storytelling—clarifying WildSeed’s purpose, inspiration, and the unique gap it fills in the market. Every element of the brand was crafted to feel immersive, meaningful, and magical—from the logo and visual symbols to the tone of voice and product experience.
The identity embraces alchemy and nostalgia, blending modern typography with symbolic elements like stars, moons, and hands to evoke ritual, roots, and wonder.
More than just a cocktail brand, WildSeed is a celebration of ancestral memory, connection, joy, and cultural exploration—inviting people on a journey that’s as soulful as it is flavorful.
We grounded the strategy in storytelling—clarifying WildSeed’s purpose, inspiration, and the unique gap it fills in the market. Every element of the brand was crafted to feel immersive, meaningful, and magical—from the logo and visual symbols to the tone of voice and product experience.
The identity embraces alchemy and nostalgia, blending modern typography with symbolic elements like stars, moons, and hands to evoke ritual, roots, and wonder.
More than just a cocktail brand, WildSeed is a celebration of ancestral memory, connection, joy, and cultural exploration—inviting people on a journey that’s as soulful as it is flavorful.
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In the moments of joy, we feel the least contained, we feel the most free.
WILDSEED
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In the moments of joy, we feel the least contained, we feel the most free.
WILDSEED
â—†
In the moments of joy, we feel the least contained, we feel the most free.
WILDSEED
â—†
In the moments of joy, we feel the least contained, we feel the most free.
WILDSEED
â—†
In the moments of joy, we feel the least contained, we feel the most free.
WILDSEED
Every detail—from the language to the symbols—is part of the spirit of WildSeed. This is more than a brand—it’s a portal into memory, it's about the stories that shapes us, the ancestral threads that connect us, a celebration of senses. It weaves together joy, freedom, connection, and the unseen magic that lives in community, rituals, and the journeys we embark on.
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WILDSEED
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CLIENT
Testimonial
OAKLAND
California
SADÉ STAMPS
& SAA'UN BELL
FOUNDERS & OWNERS
Now we have a brand with a clear vision and understanding of what the brand is all about. It's a springboard to moving things into action.
SADÉ STAMPS & SAA'UN BELL
Founders & Ownders
WildSeed
I was really here for the aesthetics but what you did was that you prompted us and coached us to dig deep and now it shows up on the branding. Now we have a brand with a clear vision and understanding of what the brand is all about.
What surprised me the most, was the really intentional process in the beginning—the questions that forced us to dive really deep into ourselves and into how we want ourselves reflected in the business. What’s come out of the branding is a shared, collective vision that has been distilled and it’s super clear and sharp. I feel a lot better about moving forward and having this process done. It’s a lot easier to move forward, as the product was there already but we didn’t know what the brand needed to look like.
It’s good to have someone, as outside support to help round things out. So this has been a springboard to make things more feasible and moving things into action.
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UNAPOLOGETIC BRANDS FOR UNAPOLOGETIC HUMANS
FOR FOUNDERS ROOTED IN UNSHAKABLE VALUES
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Brand strategy, branding design, and website design for women of color entrepreneurs, founders, leaders and BIPOC-led organizations in the Bay Area and beyond.
Latina-Owned / Veteran-Owned
© Donaji Mejia 2025
