A consulting firm offering values-based strategies for social justice organizations and leaders.
SERVICES /
Brand Strategy
Branding Design
Web Design
ABOUT /
Black & Queer-Owned
Oakland, CA
OVERVIEW /
Quita came ready for growth. After running a successful personal brand as Hello Quita, they were ready to evolve into iola strategies—a consulting agency that could grow with a small team and offer expanded services rooted in purpose and impact.
CHALLENGE /
The key challenge was establishing iola strategies as a distinct, standalone brand—separate from Quita’s personal identity—while still holding onto the values and vision that made her work so trusted. The brand needed to signal a shift from solo to agency and from personal to collective.
The key challenge was establishing iola strategies as a distinct, standalone brand—separate from Quita’s personal identity—while still holding onto the values and vision that made her work so trusted. The brand needed to signal a shift from solo to agency and from personal to collective.
The key challenge was establishing iola strategies as a distinct, standalone brand—separate from Quita’s personal identity—while still holding onto the values and vision that made her work so trusted. The brand needed to signal a shift from solo to agency and from personal to collective.
The key challenge was establishing iola strategies as a distinct, standalone brand—separate from Quita’s personal identity—while still holding onto the values and vision that made her work so trusted. The brand needed to signal a shift from solo to agency and from personal to collective.
APPROACH /
We positioned iola strategies as a bold, values-driven consulting firm grounded in social and racial justice. The messaging centers Black liberation and their towards social and racial justice.
Visually, the identity leans into the Sage archetype with a cool-toned palette, led by rich purples to evoke wisdom, strength, and modern femininity. The result is a brand that feels fresh, intentional, and ready to lead with both heart and strategy.
We positioned iola strategies as a bold, values-driven consulting firm grounded in social and racial justice. The messaging centers Black liberation and their towards social and racial justice.
Visually, the identity leans into the Sage archetype with a cool-toned palette, led by rich purples to evoke wisdom, strength, and modern femininity. The result is a brand that feels fresh, intentional, and ready to lead with both heart and strategy.
We positioned iola strategies as a bold, values-driven consulting firm grounded in social and racial justice. The messaging centers Black liberation and their towards social and racial justice.
Visually, the identity leans into the Sage archetype with a cool-toned palette, led by rich purples to evoke wisdom, strength, and modern femininity. The result is a brand that feels fresh, intentional, and ready to lead with both heart and strategy.
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Embody your radical truth.
IOLA STRATEGIES
“
CLIENT
Testimonial
OAKLAND
California
QUITA TINSLEY PETERSON
FOUNDER & CEO
QUITA TINSLEY PETERSON
Founder & CEO
Website âž”
My consulting firm was so deeply attached to me and my own identity and I didn't want that anymore. It felt really exciting to work with someone who could help me craft the identity of the business.
I'm now able to more easily see how I'll be able to scale up my work.
+ CASE
STUDIES +
•
LET'S WORK
TOGETHER
READY TO PUSH BOUNDARIES,
MOVE HEARTS, & SHAKE THE WORLD?
Get Started with
The Brand Magic
Workshop
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UNAPOLOGETIC BRANDS FOR UNAPOLOGETIC HUMANS
FOR FOUNDERS ROOTED IN UNSHAKABLE VALUES
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Brand strategy, branding design, and website design for women of color entrepreneurs, founders, leaders and BIPOC-led organizations in the Bay Area and beyond.
Latina-Owned / Veteran-Owned
© Donaji Mejia 2025
