As a founder wearing many hats, Joe's biggest challenge was finding the time and clarity to develop the brand in a meaningful way. The studio had grown and had been successful in working with dream clients but lacked a cohesive identity that reflected its values, culture, and creative process. Previously, the brand was focused solely on showcasing portfolio work, with little messaging and no consistent visual identity. There was also a gap between how the studio wanted to be perceived and how it was showing up—making it hard to communicatewho they were beyond their work. We wanted to shift that narrative. 

As a founder wearing many hats, Joe's biggest challenge was finding the time and clarity to develop the brand in a meaningful way. The studio had grown and had been successful in working with dream clients but lacked a cohesive identity that reflected its values, culture, and creative process. Previously, the brand was focused solely on showcasing portfolio work, with little messaging and no consistent visual identity. There was also a gap between how the studio wanted to be perceived and how it was showing up—making it hard to communicatewho they were beyond their work. We wanted to shift that narrative. 

As a founder wearing many hats, Joe's biggest challenge was finding the time and clarity to develop the brand in a meaningful way. The studio had grown and had been successful in working with dream clients but lacked a cohesive identity that reflected its values, culture, and creative process. Previously, the brand was focused solely on showcasing portfolio work, with little messaging and no consistent visual identity. There was also a gap between how the studio wanted to be perceived and how it was showing up—making it hard to communicatewho they were beyond their work. We wanted to shift that narrative. 

Through our process, we clarified what Eightyfive truly wanted to communicate and how the brand should resonate with potential clients. We explored Joel’s vision for the studio, their collaborative approach, deep attention to detail, and desire to stand out in a space where many studios feel cold and disconnected. The goal was to create a brand that felt modern and clean—appealing to design-driven companies—yet warm, approachable, and clearly human. A brand where clients could instantly sense they’d be seen, supported, and creatively cared for.

We laid the foundation using minimalist Swiss design principles: refined typography, a minimal color palette, and clean layouts for a crisp, contemporary feel. To balance this, we introduced playful line iconography—perfect for subtle animations that bring the website to life.

We also transitioned from the old blackletter-style logo to a timeless, more legible mark, along with a secondary graphic “85” version that adds visual flexibility and impact.

While the design remains sleek and elevated, the tone is still warm and welcoming, featuring Joel and Abigail in their creative space—to make the brand feel personal and grounded. Clients can now see exactly who they’re working with and the heart behind the work.

Through our process, we clarified what Eightyfive truly wanted to communicate and how the brand should resonate with potential clients. We explored Joel’s vision for the studio, their collaborative approach, deep attention to detail, and desire to stand out in a space where many studios feel cold and disconnected. The goal was to create a brand that felt modern and clean—appealing to design-driven companies—yet warm, approachable, and clearly human. A brand where clients could instantly sense they’d be seen, supported, and creatively cared for.

We laid the foundation using minimalist Swiss design principles: refined typography, a minimal color palette, and clean layouts for a crisp, contemporary feel. To balance this, we introduced playful line iconography—perfect for subtle animations that bring the website to life.

We also transitioned from the old blackletter-style logo to a timeless, more legible mark, along with a secondary graphic “85” version that adds visual flexibility and impact.

While the design remains sleek and elevated, the tone is still warm and welcoming, featuring Joel and Abigail in their creative space—to make the brand feel personal and grounded. Clients can now see exactly who they’re working with and the heart behind the work.

Through our process, we clarified what Eightyfive truly wanted to communicate and how the brand should resonate with potential clients. We explored Joel’s vision for the studio, their collaborative approach, deep attention to detail, and desire to stand out in a space where many studios feel cold and disconnected. The goal was to create a brand that felt modern and clean—appealing to design-driven companies—yet warm, approachable, and clearly human. A brand where clients could instantly sense they’d be seen, supported, and creatively cared for.

We laid the foundation using minimalist Swiss design principles: refined typography, a minimal color palette, and clean layouts for a crisp, contemporary feel. To balance this, we introduced playful line iconography—perfect for subtle animations that bring the website to life.

We also transitioned from the old blackletter-style logo to a timeless, more legible mark, along with a secondary graphic “85” version that adds visual flexibility and impact.

While the design remains sleek and elevated, the tone is still warm and welcoming, featuring Joel and Abigail in their creative space—to make the brand feel personal and grounded. Clients can now see exactly who they’re working with and the heart behind the work.

The brand strategy and design process gave Eightyfive a clear sense of identity and direction. The new brand helped Joel articulate their purpose, feel confident in reaching out to dream clients, and present themselves with pride, knowing the values they wanted to carry through their business as they worked with clients. It also created a framework for growth—both in team-building and in attracting larger, values-aligned brands. The result was a brand that not only looked good but felt deeply authentic to who they are and who they’re becoming.

The brand strategy and design process gave Eightyfive a clear sense of identity and direction. The new brand helped Joel articulate their purpose, feel confident in reaching out to dream clients, and present themselves with pride, knowing the values they wanted to carry through their business as they worked with clients. It also created a framework for growth—both in team-building and in attracting larger, values-aligned brands. The result was a brand that not only looked good but felt deeply authentic to who they are and who they’re becoming.

The brand strategy and design process gave Eightyfive a clear sense of identity and direction. The new brand helped Joel articulate their purpose, feel confident in reaching out to dream clients, and present themselves with pride, knowing the values they wanted to carry through their business as they worked with clients. It also created a framework for growth—both in team-building and in attracting larger, values-aligned brands. The result was a brand that not only looked good but felt deeply authentic to who they are and who they’re becoming.