A participatory grantmaking fund striving to build a world where our community has the power to protect our food and agricultural systems.
SERVICES /
Logo Design
ABOUT /
WOC-Led
Oakland, CA
In collaboration with Yates Creative
OVERVIEW /
Wildseeds Fund is a participatory grantmaking fund striving to build a world where our community has the power to protect our food and agricultural systems. We believe in preserving the ancestral food traditions indigenous to our cultures by cultivating strong relationships with grassroots organizers and independent farmers who prioritize community nourishment, healing, resilience, and sustainability. Our work amplifies the powerful stories of frontline organizers prioritizing our collective health above profits and shifting the control of our food systems from corporations back to the people.
—WILDSEEDS FUND
As their work expanded, Wildseeds Fund sought to realign their identity—transitioning from Food & Farm Communications Fund to a name and brand that fully reflected their growing mission, vision, and community leadership.
CHALLENGE /
The challenge was to create a visual identity that clearly communicated Wildseeds Fund’s purpose and felt deeply aligned with the movement-building work they support. The brand needed to carry both meaning and inspiration—honoring the resilience of the movement while inviting partners, grantees, and supporters into the work.
The challenge was to create a visual identity that clearly communicated Wildseeds Fund’s purpose and felt deeply aligned with the movement-building work they support. The brand needed to carry both meaning and inspiration—honoring the resilience of the movement while inviting partners, grantees, and supporters into the work.
The challenge was to create a visual identity that clearly communicated Wildseeds Fund’s purpose and felt deeply aligned with the movement-building work they support. The brand needed to carry both meaning and inspiration—honoring the resilience of the movement while inviting partners, grantees, and supporters into the work.
APPROACH /
Inspired by Octavia Butler’s Wild Seed and Parable of the Sower, the name Wildseeds Fund reflects the power of planting seeds today to build resilient leadership for the future. To carry out this meaning, Esperanza loved the idea of a dandelion, so that concept became the central visual metaphor, symbolizing the spreading of wild seeds—representing both the intergenerational movement-building work and the collective impact.
Working within the existing color palette, we designed a timeless, intentional logo that balances warmth, hope, and movement energy.
Inspired by Octavia Butler’s Wild Seed and Parable of the Sower, the name Wildseeds Fund reflects the power of planting seeds today to build resilient leadership for the future. To carry out this meaning, Esperanza loved the idea of a dandelion, so that concept became the central visual metaphor, symbolizing the spreading of wild seeds—representing both the intergenerational movement-building work and the collective impact.
Working within the existing color palette, we designed a timeless, intentional logo that balances warmth, hope, and movement energy.
Inspired by Octavia Butler’s Wild Seed and Parable of the Sower, the name Wildseeds Fund reflects the power of planting seeds today to build resilient leadership for the future. To carry out this meaning, Esperanza loved the idea of a dandelion, so that concept became the central visual metaphor, symbolizing the spreading of wild seeds—representing both the intergenerational movement-building work and the collective impact.
Working within the existing color palette, we designed a timeless, intentional logo that balances warmth, hope, and movement energy.
IMPACT /
With a name, message, and visual identity fully aligned to their mission, Wildseeds Fund now stands as a clear, inspiring force in the climate, land and labor justice—amplifying community voices and resourcing the next generation of leadership.
With a name, message, and visual identity fully aligned to their mission, Wildseeds Fund now stands as a clear, inspiring force in the climate, land and labor justice—amplifying community voices and resourcing the next generation of leadership.
With a name, message, and visual identity fully aligned to their mission, Wildseeds Fund now stands as a clear, inspiring force in the climate, land and labor justice—amplifying community voices and resourcing the next generation of leadership.
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Movement led grantmaking to embolden community power.
WILDSEEDS FUND
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Movement led grantmaking to embolden community power.
WILDSEEDS FUND
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Movement led grantmaking to embolden community power.
WILDSEEDS FUND
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Movement led grantmaking to embolden community power.
WILDSEEDS FUND
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Movement led grantmaking to embolden community power.
WILDSEEDS FUND
ORIGINAL NAME & LOGO
NEW NAME & LOGO
SEED
DANDELION SEEDS
SPREADING
SYMBOL
BRAND SYMBOL—
The symbol represents Wildseeds Fund's work on amplifying stories and voices of frontline organizers in order to expand collective impact. The gradient color brings energy to the symbol, representing growth within the movement: while the younger seeds (the younger generation) are being nurtured and are in the process of learning and growing, the more mature ones (older generation) are transitioning and moving on.
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CLIENT
Testimonial
OAKLAND
California
ESPERANZA PALLANA
EXECUTIVE DIRECTOR, WILDSEEDS FUND
DonajÃ's capacity to visually synthesize complex concepts into a unified image is phenomenal.
ESPERANZA PALLANA
Executive Director
Visit Wildseeds Fund âž”
We had wanted to and when we changed the name of our primary grant program everyone started remembering us by that name. The branding and story with it stuck better so we decided to ride that wave of shifting perception of who we are. The biggest challenge we faced was envisioning a logo that could still align with a lot of our current branding we wanted to keep.
Now have a gorgeous new logo! Also, going through a logo rebrand that wasn't painful is a massive positive impact. I have been part of several org re-brands in my career. I have never seen such a smooth logo process. DonajÃ's capacity to visually synthesize complex concepts into a unified image is phenomenal. Don't be afraid to hire her!
+ CASE
STUDIES +
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LET'S WORK
TOGETHER
READY TO PUSH BOUNDARIES,
MOVE HEARTS, & SHAKE THE WORLD?
Get Started with
The Brand Magic
Workshop
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UNAPOLOGETIC BRANDS FOR UNAPOLOGETIC HUMANS
FOR FOUNDERS ROOTED IN UNSHAKABLE VALUES
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Brand strategy, branding design, and website design for women of color entrepreneurs, founders, leaders and BIPOC-led organizations in the Bay Area and beyond.
Latina-Owned / Veteran-Owned
© Donaji Mejia 2025
